Health information
people actually
understand.
We make animation for NHS organisations, health charities, and medical brands. Clear, accurate, accessible films that reach patients and staff in plain language, every time.
The gap between clinician and patient
costs outcomes.
Healthcare organisations produce extraordinarily important information — care pathways, consent explanations, treatment options, public health guidance — but much of it never lands with the people who need it most.
Written leaflets get lost. Technical language confuses. One-size-fits-all messaging reaches nobody. Animation offers something different: a clear, consistent, accessible way to explain complex clinical information — at scale, with accuracy intact.
Patient information & consent
Explain procedures and treatment options in plain English, before the appointment, on the portal, in the waiting room.
Clinical pathway explainers
Help staff and patients understand how care is delivered. The stages, the decisions, the people involved.
Public health campaigns
Change behaviour at population level. Screenings, vaccinations, early referral — in formats built for social and digital.
Staff training & onboarding
Consistent training for clinical and non-clinical staff. Available on demand, reviewable at any time.
Accuracy and clarity
as equal obligations.
Healthcare animation fails in one of two ways: clinically accurate but impossible for patients to follow, or simple enough to understand but medically questionable. We've spent ten years finding the line between the two.
Clinical review built in
Every script goes back to your clinical leads for accuracy sign-off before a frame is animated.
Plain English specialists
We write to health literacy standards. We know when a word will confuse a patient, and how to rephrase without losing meaning.
Accessible by design
Subtitles, British Sign Language, and screen-reader-friendly delivery options are all available.
NHS procurement experience
We understand how NHS organisations buy services and the approval layers involved. We plan for them from day one.
Multi-format delivery
Waiting room screens, patient portals, social media, staff intranets. Optimised files for every channel.
10 years in health comms
We've worked with NHS trusts, health charities, and medical brands. We understand the constraints of this sector.
Built for healthcare
approval chains.
We know health projects involve clinical review, legal sign-off, and multiple stakeholders. Our process creates space for all of that without blowing timelines.
Brief & discovery
We learn the audience, the message, the clinical context, and who needs to approve what before we write a word.
Script & clinical review
We write a plain-English script and route it through your clinical and legal review process. Flexible on revision rounds as words are cheap to change.
Storyboard & animation
Once the script is approved, we storyboard the visual approach for sign-off, then animate. A review cut before final lock.
Delivery & formats
Final files for every channel — subtitled, optimised for waiting room screens, portals, and social. Full handover.
Some of our work in
health & medical.
Getting patients to choose surgical hubs when most had never heard of them
NHS England needed people to actively choose to use surgical hubs, specialist centres set up to take elective procedures out of busy hospitals and reduce waiting times. The challenge was that most patients had never heard of them, didn't know if they were safe, and had no particular reason to opt in. Nobody chooses something they don't understand.
We made an animation that explained what surgical hubs are, how they work, and why choosing one is a good decision, in plain, reassuring language that addressed the hesitation without being patronising. The aim wasn't just to inform. It was to move people from unfamiliar to confident enough to choose.
Supporting families with neurodevelopmental difficulties to navigate the school & healthcare systems
Parents of children with neurodevelopmental difficulties face a system that is genuinely hard to navigate: schools, healthcare, referrals, support packages, terminology that takes years to learn. The families who need help most are often the least equipped to know where to find it or how to ask for the right things.
We created an animation that walked families through the system clearly: what support is available, how to work with schools and healthcare providers, and what good outcomes look like. The tone had to be warm and empowering rather than clinical, because the audience was often anxious and exhausted before they'd even pressed play.
Informing patients about biologic vs biosimilar medicines
When the patents on biologic medicines expired, biosimilar alternatives became available. Identical in effect, significantly cheaper, and capable of saving the NHS hundreds of millions of pounds. But the switch had to be the patient's choice. The Patients Association needed to inform people fully and honestly without crossing into encouragement or pressure.
We built an animation that explained what biosimilars are, why they exist, and what the evidence says, clearly and neutrally. The script had to be precise enough to satisfy clinical review, accessible enough for patients with no medical background, and balanced enough that it couldn't be read as advocacy. The film informs and then steps back, leaving the decision exactly where it belongs.
In their
own words.
I'll be honest, I was nervous about the clinical review process. We've worked with agencies before who've produced things that looked great but had to be pulled apart by our clinical team before they could go anywhere near a patient. That didn't happen here. The script Beluga wrote was careful and accurate from the first draft, which meant our clinical sign-off was straightforward rather than the usual back-and-forth. The film now plays in our waiting rooms and we send it to patients before their appointments.
Our audience is patients and families who are often anxious and have no obligation to keep watching if something loses them. Beluga wrote for those people, not for clinicians in a meeting room. Warm without being condescending, clear without being simplistic. We've used it in multiple contexts since and it works every time because the foundation is right. We have since commissioned two more projects and one of our partners (Mindworks Surrey) now work with them too.
NHS Foundation Trust
We had a genuinely difficult brief: inform patients about something important without steering them towards a particular decision. The script threaded that needle precisely. It went through legal and clinical review without significant changes, which given the sensitivity of the subject was more than we dared hope for. We've since commissioned eight more projects on the back of it... and counting.
What people
usually ask.
Can you work within NHS procurement requirements?
Yes. We're experienced with purchase orders, framework agreements, and multi-stage approval. We ask about your requirements at the outset and plan around them.
How do you handle clinical accuracy?
We write the script, you review it with your clinical team, and nothing moves to animation until it's approved. Clinical review rounds are built explicitly into the project timeline and price.
Are your animations accessible?
Yes. We follow WCAG 2.2 guidelines for contrast and readability on every project. Subtitles are included as standard and we can also supply British & American Sign Language versions.
What languages can you produce in?
We produce primarily in English but have experience delivering animations in a range of languages including Hindi, Punjabi, and Japanese. We can also produce multiple language versions of the same animation, and British Sign Language versions are available too.
What does a health animation project cost?
Most health projects sit between £3,000 and £10,000 depending on length, complexity, and review rounds. We give fixed quotes, so you won't receive an invoice for more than agreed.
Made for
everyone.
We follow WCAG 2.2 guidelines on every project. Subtitles as standard. Accessible colour contrast and British or American Sign Language available on request. Animation that can't be accessed by everyone isn't doing its job.
Tell us what you need
people to understand.
We'll tell you honestly whether animation is the right approach, and what it would cost.
Book a discovery callOr email hello@belugaanimation.com directly